Marketing Economics-Period 1 Assignments

Hi Everyone! This is it!!
1. Last day of instruction is Friday June 5th
2. Last day to turn in assignments will be Sunday June 7th @ 11:59 PM
3. All assignments to date have been returned and scores posted on Aeries - Check it out!
4. You can turn in any assignment up till Sunday June 7th @ 11:59 PM for credit
5. Lastly if you would like to earn Extra Credit; Create a "LinkedIn" account and complete the first page of your account "get creative" use your "Branding Self" and send a screen shot to this assignment post for extra credit: 50 pts!!!! (See link below)

ALSO REMEMBER: ONLY A and B GRADES WILL QUALIFY FOR COLLEGE CREDIT (This is a Chabot College Articulation Agreement, not mine or SLZUSD)

See you soon, next week is check out!!! Ms. C :)

This week we are catching up. Some of you are on task others, as I can tell; need a little bit more time. These assignments should only take 20 mi. Give it your best shot! We will use all of this information/work for your final assignment; LinkedIn. Take a peek, I posted the link.

I have scheduled our Marketing Class Zoom Call for this Thursday May 7th @ 12:00 noon.


Christina Charlton is inviting you to a scheduled Zoom meeting.

Agenda Items:
1. For College Credit you must earn an A or a B, this is mandated by our articulation agreement with Chabot. Your scores will be posted for you in Aeries - 5/5

2. Now is a good time to review your Resume for our next process using LinkedIn :)


Topic: Marketing Catch Up Call
Time: May 5, 2020 12:00 PM Pacific Time (US and Canada)

Join Zoom Meeting
https://us02web.zoom.us/j/81701549547?pwd=SlN6WTRmTENDeEhBMkNUaEw5dFkyZz09

Meeting ID: 817 0154 9547
Password: 6HfHtM

Make a list with pictures that represent all of your attributes "accomplishments" even if they were compliments. Please liberate yourself with many!!! :) Many of you are only using google docs but I would rather you use a creative digital platform as originally assigned.

Christina Charlton is inviting you to a scheduled Zoom meeting.

Topic: Marketing P 1&5
Time: Apr 30, 2020 12:00 PM Pacific Time (US and Canada)

Join Zoom Meeting
https://us02web.zoom.us/j/85084524915?pwd=RysrNVBRTHpPNW52RlJ2NzlvdDEyQT09

Meeting ID: 850 8452 4915
Password: 4bPutm

Hi Team Marketing!! Look forward to seeing you to day at 12:00 for just about 30 minutes :) 4/28

We will cover Q&A of any previous assignments and have a tutorial covering our next assignment. Please know "this is not busy work" this is about you and your professional future. Everything that we are doing in our Branding Me unit will be used to establish your LinkedIn career website.

Mission Statement: Create a statement about your purpose in life your aspirations!!!

Christina Charlton is inviting you to a scheduled Zoom meeting.

Topic: Marketing P. 1&5
Time: Apr 28, 2020 12:00 PM Pacific Time (US and Canada)

Join Zoom Meeting
https://us02web.zoom.us/j/86743786302?pwd=aUZEUjFRUlgzbHBnOGRZalhvQ2xMUT09

Meeting ID: 867 4378 6302
Password: 6NZRc8

Class Scheduled for Thursday April 23 at 12:00 PM. Look forward to seeing you :) Link posted below

Hi Everyone!! Part 2 Branding yourself :)
Using the resources I have provided get a refresher of Logo, Slogan and Color, also re-watch our class meet video that will be posted after we meet Thursday 4/23 to complete the following.

1. Create a logo for "YOU"
2. Create a Slogan for "YOU"
3. Be Mindful of Color

Keep in mind this is about your for you. Your final is real life application of this content to LinkedIn.com Which is a professional career site you will create for you, your future success!!!
:) have fun...

Turn in your work/screen shot or shared link to this Google Class assignment.

Hi Everyone!! It was so good to see Alem, Monica and Katrina today :) I like to have fun, so don't be shy just show up and see everyone!! This Thursday we will have Social Distancing Mud Mask Thursday. Show up wearing a Mud Mask, turn on your video and mic...

*I have provided a link to our class recording to revisit or to watch/listen if you were unable to attend!!

So now to the business at hand - I hope you enjoyed your videos and all the really cool stuff successful people talked about and helped you realize or inspire you. Now the rest of the year is about you!! Who are you? How do you market yourself? What can you do to control the perception of your authentic self? Ok, Here We Go!!!

Assignment 4/6-4/10 -

1. Choose a platform you want to present the next 5 weeks of assignments from. Use your digital tool box/resources I have provided you in google classroom or choose one or your own.

2. Create a page/slide/recording - what ever your digital format is to communicate the following for this weeks assignment:

a. SWOT - What are your Strengths - Weaknesses - Opportunities - Threats (Remember Strengths and Weaknesses are internal 'only you know those' and Opportunities and Threats are external these many time are out of your control)

b. PEST - Now more then ever a Pest analysis is more important then ever and certainly more relative to your generation then any others before you!!!
P= Political
E=Economical
S=Social Cultural
T=Technological
Think of what we are going through right now with Covid - 19 How Political Economical Social Cultural and Technological changes have been forced to change so dramatically - so quickly!!

Please note your summative/final will include all assignments from now till June to use as a foundation for your Linked IN professional development account. Please keep up, its not just a grade its your future. :) miss you guys !!!

Hi!!! Missing you already!!!

The lessons assigned below are Marketing Economics and Entrepreneurship "focused" to keep in line with our curriculum for this school year.

1. Give yourself 2 days to watch, read (transcript is available) and listen to a lesson video

2. Turn in your Take Away for each lesson - Find the Take Away Template link posted below. (remember to copy and save, with your name; in your google drive)

3. Turn in your take away, for each lesson; to this google class post, therefore; you will have turned in two take away reflections a week. 20 pts possible per "Take Away"

Enjoy these topics and dynamic speakers. Ms. C :)

Let's be ready to rock and roll with your campaign presentations on Monday 3/10.

1. Presentation of Promotional Campaign with a focus on Co-Marketing (combining the products provided into a promotional campaign as assigned and discussed) Your presentation must be presented from a digital platform; i.e -Prezi, Google Slides, Render Forest, Biteslide, Powtoon, video recording...just to name a few.

2. Prepare a uniquely creative tic-toc that adds engagement (CRM- Customer Service Mgmt)

3. Bring in something tangible for your presentation i.e. uniform, handout coupon, item, food - to create some sensationalism around your campaign. Keep it relative!!!

By Saturday 3/7 11:59
1. Turn in Presentation to this post
2. Share Tic-Toc to me
3. Take a picture of items you plan to use during presentation and turn in to this post
4. Practice your presentation with your team - everyone must participate

*Rubric is attached - Point Value 100

1. At your team tables (#) open the bag of contents (products)
2. Give you Team a Name (Be Creative)
3. Open the Rubric document posted
4. Go for it!!!

1. Listen to Ms. C
2. Read the content on you own
3. Create Teams of 4 (Count Down)

Questions:
1. Why was the original McDonalds Bros. establishment successful?
2. How did McDonalds Promote its Brand?
3. What has McDonalds today done to stay in the Fast Food spotlight?
4. Share innovative ideas of how you would promote McDonalds today.

1. Lecture review notes on google doc. post in assignment 10 pts
2. Advertisement Class Activity - If you are absent please get one to make up. 10 pts
3. Sporcle Logo/Slogan Advertising- in class activity. 10 pts

*You have now mastered Promotion!!! Congrats Ms. C :)

Today complete 2 memo's or weeks (they mean the same thing)
1. Make sure you review your previous posts and answer the questions at the end of the memo or week to move forward

2. Spend all of your $5000.00 and use the demographic information to help you with deciding what posts your will be sending on each Social Media Platform.

*Due at the End of the Period

1. Choose 1 of the role plays found in the links attached; Read the Role Play with a team partner
2. Using the Outline Handout organize your response
3. Discuss your ideas with your partner
4. Self assess you by using the rubric on the last page
5. Turn in Outline Handout and score at the end of the period.

Please complete Chapter 17
Questions
17.1; 1-5
17.2; 1-5


Turn in Google doc to this post.

Im sorry I cant be with you today.
Housekeeping.....please turn in your DECA State permission forms today and tomorrow to Mr. Baughman

1. Open the Link to "Social Media Marketing for Beginners"
2. Review the Content
**Sign into your Stukent Account - Marketing - go to "Marketing Strategies Platform" (Black Icon) scroll down to Chapter 2 Review vocabulary - Quiz; click and begin.

Create a new logo for TLBA
The winner will receive $100 2nd place $50.00 and 3rd place Gift Card
-This is sponsored by Techlink Business Academy Teachers

Attached you will find inspiration and web-based tools and resources for your creation or journey to find your own. Feel free to draw, take a picture to manipulate and or use Photo-Shop in C-11.

1. Read 393-397
2. Create a google doc to define each of the Promotional Mix Terms (highlighted in yellow)
3. Stukent- Ms. C will instruct

1. Discover Logo's and their purpose
2. What is your logo? Use the link to discover Logo Mindset.
a. Color b. Texture c. Personality d. Message d. Draw it ???
3. Turn in drawing "picture" or digital design to this assignment post

Kahoot

Friday 12/13
1. 3 LOco
2. Kam Cafe
3. Reliance Corp.
4. Organicans

Monday 12/16
5. Rhinorade (Mexicans)
6. Cactus Jactus
7. Controversy

Please discover the Web-based tools to create a digital commercial and or your logo. You are not limited to the ones I have provided- so explore have fun!!

12/3-12/4 - Marketing a Beverage
12/5 - Marketing Guest Speaker Justin Kent from Sony
12/6 - Last day to work on Commercial and Product Packaging in Class -
12/9 - Complete: 1. Outline 2. Product Package 3. Commercial Due
12/10 & 12/11 - Prepare class presentation - Please follow the Rubric posted

1. Go to "Google Images" below and answer the following questions on a google doc to turn - EOP:
a. After scrolling through the images; what visual catches your attention and influences you the most? Why?
b. What image is the least effective and why?
2. Go shopping, have fun and cut and past your favorite ad......

All academic information can be found in Chapter 1 & 2 of the Marketing Text and in your google assignments - Under the Marketing Tab

1. Outline (See attached document also found on pg. 38 in your Marketing Text) - Due Thursday 11/21 by the end of class via Google Doc. in Google Classroom -50 pts
2. Presentation - Review Rubric attached to begin preparing for your class presentation
3. Commercial - Write and turn in a Script/Summary of your commercial Friday 11/22 by the end of class via Google Doc. in Google Classroom -25 pts
a. We will begin recording when we return from Holiday 12/2
4. Proto-Type (Packaging) - Begin to compile a list of things you need to bring to construct your packaging
a. We will begin construction of your beverage packaging upon return 12/2

1. If you have NOT received your W# Please fill out the Google Form attached

2. If you have received your W# Click on the CATEMA link (below) to complete your college application process; be sure to click on - Chabot College Hayward

3. Or if you simply are not sure if you need to complete the application do the following:
a. Click on the Chabot College Link provided below (last link posted)
b. Click on Admissions - scroll down to click on High School Student
c. Sign in - There you will either see that you have completed the process and there you will find your confirm# or it will as you to resume or complete your application
d. You should check your email for your W# and go back to step #2 as seen above.

Be kind courteous and respectful to your substitute PLEASE!!!!

1. Open the Link below to learn about the 6 living generations -
2. Do online research to identify How each generation experienced different marketing strategies during that time period. (i.e. newspaper, magazines, commercials, social media, etc.)
3. On a google doc write the title of the generation and list the ways they were marketed during that time period. Turn your work in google classroom.
4. Turn in
5. Questions??? Text me at (510) 915-4514

Click on the link below to start your case study with your partner(s) using MindTools

1. 1.3 in Text
2. Choose a product of your choice
3. Develop a Venn diagram (using any of the web-based platforms I have provided over the past two weeks) of the 4 P's
4. Do the Research, create a pie chart (google apps) that shows your products share of the market

Read for understanding Marketing Utilities pg. 14-15
Complete 1.1(pg 11) and 1.2 (pg. 15) in 3 subject note book
(Quarterly Notebook Check Nov. 4)
- Ms. C Utilities Review - Quick Check
- Marketing Mix the 4 P's

Text: Read to understand the Seven Functions of Marketing Chapter 1 pg. 7-9
Create an Info-graphic - To Visually define each of the 7 Functions of Marketing

1. Find a tangible item on your campus walk (15 min)
2. Take a picture (2 min)
3. Return to class - Use the Canva link on this post
4. Create your Marketing Message
4. The objective is to effectively sell your tangible item in an
5. Turn in your Marketing Expressive Message

Click on the link below and take the quiz :)

Lecture Notes
1. Open the document and follow along w/lecture notes

Lecture Notes
1. Open the document and follow along w/lecture notes

Open Link below for instructions and safe user name and password to last page and Professional development tab in 3 subject notebook.

We will watch the tutorial together. I have included link for your future reference and to share with Parents/Guardians.

1. Read the idea template "Thank you note"
2. Create your own Note Card
3. Write and turn in a Google Doc. "Thank you Email"

1. Use the attached template to customize your letter of inquiry
2. Read Job-Description Instructional
3. See Job-Description sample

Job Search - Monsterhourly.com/Link attached below - Address Cover Letter
Cover Letter - Template attached - Address Cover letter to your job of interest
Handout - Old Navy or Foot Locker due Monday 9/23

1. Turn Resume into Google Classroom ABOVE POST PLEASE!!! - RETURN
2. Job Application - Old Navy or Foot Locker - Turn in Monday 9/23
2. Complete References (See Sample Attached) Turn in Google Classroom 9/23
3. Cover Letter and Job Search tomorrow :)

Choose 2 Careers to Explore
1. Read
2. Write
3. Quiz

1. Refine your rough draft
2. Fail Faster with feedback "Speed Pitch"
3. Refine - This pitch is about you!!
4. Memorize!!!
4. Flip Grid - Sign in using your school email address

Follow along using the link below
1. Qualities Work Sheet
2. Stories Sell
3. Devise your quick pitch Google Doc.
a. Introduction of you first and last name
b. Tell something unique and interesting about yourself
i.e. what your interests are or what inspires you
4. 3 out of 5 stories on google doc.
5. Turn in

Turn in or annotate how you presented the material.
Thx!! Ms.C :)